Bergstrom is a recently created company that is looking to introduce Torden Brands into the Mexican market. Torden is an e-liquid manufacturer with a specific target.
For this project, we needed to create a website for e-commerce in addition to a branding positioning strategy.
Bergstrom needed to expand their sales globally and start selling with a stable eCommerce developed with their requirements; they needed some specific information for their reports, payment methods, API integration with their carriers.
The main idea was to create a new and revolutionary experience for end users that are vape-friendly and for those who aren’t using the latest technology available for web applications. One of the biggest challenges was to come up with those new ideas, make them possible, and help users learn about vapes.
Alongside the online store, we created a content marketing strategy which integrates actions such as creating content for blogs and other platforms, searching engine positioning, social networks management and participation in groups and discussion forums, among others.
Some carriers that Bergstrom uses to deliver the orders to their customers didn’t have API to track the location and information from their orders. We developed an API where we can handle that information where we made the request directly to the carrier's website and display the data live on the customers' panel on the eCommerce.