4 Benefits of Soft Landing

Soft Landing is the quickest and least risky method for companies to enter the Mexican market.

30 de agosto del 2018


Soft Landing can test the market, position their brand, and slide into tasks as the auxiliary develops. We recommend Soft Landing with a qualified accomplice, to co-manage with this procedure with you so you don't remove your attention away from your primary activities.

This controlled launch prevents your company from crash-land into remote region. It is a program for global organizations who have launched and gained traction abroad and need to grow to another market without investing every one of their assets at first. Thusly, the organization does not remove their attention from their primary tasks.

Companies looking to launch into a new country, such as Mexico, have a lot to consider. An entry into Mexico implies a large investment, it is complicated and risky, but Soft Landing makes the procedure less demanding. When you work with the right partner, they can test the market, position their image, and ease into operations as the auxiliary develops.

Organizations can take a calculated risk by launching their business with the help of a qualified partner. This Soft Landing partner is as of now settled in the new market and have a network of partners and assets ready to connect and direct business. Their program costs extensively not as much as launching into the Mexican market alone, since they have previous experience.

Those are some of the benefits of this practice:

1.-Lower Costs

Having the support of experience makes the process less expensive. Your Soft Landing partner will be testing the market, without investing in a full launch. In this way, these organizations could spare a huge number of dollars.

2.-Less Risk

Since this is a controlled process, risk level is considerably reduced. Your partner uses trusted resources and set, achievable milestones to measure the company’s traction abroad. Thus, the organization can guarantee success when they proceed to a full launch down the road.

3.-More Experience

Soft Landing experts will know how to effectively test the market and expand because of their previous projects. They know about the market the company is launching into because they work inside it. Additionally, they have an entire network of local and international partners and assets in a wide range of industries, so they can easily connect the foreign company into their local ecosystem.

4.-Project Management

Soft landing companies handle all the project management and human resources associated with the launch. They will contract a local team, being in charge of recruitment, transactions, and training. The program also deals with the Mexican group as indicated by objectives set by the outside organization. Along these lines, the organization launching into the new market can save time and focus on the overall strategy.


Xipe has the experience in soft-landing, we can help you to establish a large-scale operation in Mexico. Contact us