WhatsApp Business

Reduces the need for a small or personal business to pay for and run an app because it takes out the complexities of operating it

15 de agosto del 2018

WhatsApp Business is purely meant for businesses, the app is aimed at small business owners. WhatsApp Business simply provides an app or platform for businesses to interact better with their customers by providing updates, support and basically the option to run their business off their mobile phones, on the app, instead of heading elsewhere online. In short, the customer will use the regular, WhatsApp app, while the business owner or manager uses the WhatsApp Business app.

It’s completely separates to the standard version of WhatsApp, but it works in much the same manner – only its purpose is connecting businesses and customers, rather than friends and family. 

“WhatsApp Business enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business,” the company says. 

As for the standard features, there are ‘Business Profiles’ that will help customers get additional information such as the email or the store address, website or any extra description of the business. These are quite detailed and help establish the nature of your business on WhatsApp. A verified business simply adds to the authenticity and will let WhatsApp users know that you aren't some thief looking to cheat customers online.

It certainly reduces the cost of sending out SMS messages, but it will also let you know that a service message comes from a verified service provider. WhatsApp Business also reduces the need for a small or personal business to pay for and run an app because it takes out the complexities of operating it, including the cost factor. This should be a boon for users as well because the service will come from a known source and spam can very easily be filtered out.

There are plenty of messaging tools that let you, as a business, set 'quick replies' to ensure that they can quickly send answers to frequently asked questions. You can also give your virtual business a reception desk by setting up greeting messages that introduce customers to your business. WhatsApp Business also allows for custom 'away messages' for use during off hours or when the owners are busy.

Messages also mean data. Data that can be used to better understand your customers and offer better services, growing your business along the way. To this end, WhatsApp Business offers messaging statistics, a feature that provides business owners with simple metrics about the number of messages that were sent, delivered and read so that they can tweak the content of quick replies or their strategy of contacting their customers. A small, but useful feature indeed.

Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study). And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.

WhatsApp Business is currently only available to Android users living in the UK, Indonesia, Italy, Mexico and the US.