RCI: OPTIMIZING PROCESSES AND PERSONALIZING EXPERIENCES

OVERCOMING DEVELOPMENT CHALLENGES

TheRCI business team approached us to address their main challenge. They wereusing an outdated billing system and performing many of their activitiesmanually. Our mission was to migrate this long-standing system to a new one,enabling them to perform billing and reconciliations faster and moreefficiently. By doing so, they could dedicate less time to these tasks andfocus on activities of greater value and impact to their organization.

A NEW STAGE OF THE PROJECT

We understood the challenges and needs of RCI, so we set out to offer them asolution that went beyond mere code. Given RCI's expansion across various countries through different strategies, they encountered multiple databases scattered across different locations with duplicated information. In this new challenge, our goal was to help them connect and unify those databases. Withall our work, we successfully provided RCI with a comprehensive understanding of each customer's journey through their services. They now have access to key information such as the purchasing process, frequency of purchases, andduration of the customer relationship. Additionally, they can identify the membership status of each customer and obtain valuable statistics that enable them to improve their services and offer personalized solutions. This holistic view of their customers gives them a competitive advantage, allowing them to adapt their strategies and effectively meet the needs and expectations of their customers. For the sales team, it is easier to create activation and follow-up marketing campaigns.

AN ONGOING RELATIONSHIP

The project continues to progress, and we are nearing the completion of the second stage,which will allow us to tackle a new challenge: identifying inactive customers and understanding the reasons behind their inactivity. With the assistance of our talented development team, which combines exceptional business understanding skills, we have overcome the challenges posed by RCI, enabling them to maximize their potential. Soon, we will share the exciting details of this third stage, where we expect to generate even more impact on the organization and its ability to provide exceptional service to its customers.